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Integrated Marketing Communications by David Pickton, Amanda Broderick

Integrated Marketing Communications David Pickton, Amanda Broderick ebook
Page: 0
Format: pdf
Publisher: Financial Times Management
ISBN: 0273676458, 9780273676454

Effective Integrated Marketing Communications (IMC) is at the top of the agenda for many marketers. With integrated marketing, this measurement IS possible. This semester I chose to take what has proved to be a very interesting course so far, Integrated Marketing Communication. In recent years, there has been an explosion of new marketing platforms in the social, mobile and digital space. However, in light of today's technology, the platform needs to be able to embrace new media communications channels like social media. An integrated marketing and communication plan helps ensure a consistent message, keeps staff on track with important deadlines, and provides measurable objectives for improvement. Integrated Marketing Communications Begins with the Integrated Campaign. Definition of integrated marketing communications (IMC): An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other. Your online presence is crucial to your business, whether you own a salon, restaurant or law firm. The simplest definition states that IMC is “An approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. The past few years have seen a fundamental shift in how marketing dollars are best spent in a general or specialty dental practice.